Our goal was to help Wise&Miller grow their followers, boost brand awareness, and establish their presence as thought leaders on LinkedIn. To do this, we manage both the company’s profile and Marc Mulder’s personal profile, adapting our tone to fit each and consistently putting out content that resonates.

One of the toughest parts of managing Wise&Miller’s LinkedIn is the nature of the work, it’s not very visual, and client interactions are confidential. This is where our creativity comes in. We use visuals that serve as metaphors for the themes we discuss, such as climbers reaching the peak of a mountain to symbolize leadership and perseverance. By using striking nature imagery, we’re able to catch the eye on a saturated LinkedIn feed, while still delivering insightful content.

We post consistently to keep Wise&Miller at the front of people’s minds, sharing engaging content about leadership, executive search, and coaching. Thoughtful posts featuring quotes from well-known leaders and the occasional collaboration story have proven especially successful. Managing Marc Mulder’s personal profile also helps to create engagement by adding a personal touch, fostering relationships, and opening up new opportunities.

Our collaboration post with one of Wise&Miller’s clients was a particular highlight. Since much of their work involves delicate executive hiring, it’s rare that we get to share specifics, but this client was happy to speak out about their experience, resulting in fantastic engagement. Since starting our LinkedIn work, Wise&Miller has seen steady follower growth and increased engagement, with consistent posting making sure they stay on the radar of the right people.

Working with Wise&Miller is all about making the intangible tangible. By focusing on thoughtful, consistent content and creative visuals, we’ve helped them build a steady presence on LinkedIn, and we’re excited to keep driving their success forward. Here’s to continued growth and impactful connections!