Our main goal was to build a brand that feels young, authentic, and engaging, one that resonates with locals, expats, tourists, and businesses alike. It’s not just about creating a logo; it’s about creating a movement that makes every city shine in its own way. With Haarlem as our pilot location, we wanted to show that City Today could be more than just a local guide, it could be a trusted voice in cities around the world. Our mission is to craft a brand and digital platform that seamlessly showcases each city’s authentic charm while providing our audience with engaging content, blogs, and event listings.

Expanding the brand from Haarlem to multiple cities came with its own challenges. Each city has its unique vibe, skyline and hospitality offer, so our content needed to reflect the local flavor while keeping the overall brand identity consistent. We also developed viral templates for reels that could easily be adapted to different cities without losing that City Today spark. Another challenge was building a platform that could serve both as a visual showcase and an informative hub for events, blogs, and city info, all while scaling SEO and managing advertisements effectively.

We started by designing a bold, versatile logo that could be adapted across all cities while maintaining brand cohesion. From there, we developed a cohesive brand identity, built multiple accounts and a website that serves as a one-stop shop for city life, from blogs to events and everything in between. The platform is SEO-optimized, driving traffic organically while supported by targeted advertisements. Out content creation includes photo and video shoots, highlighting businesses, sights, and everything that makes these cities unique. With a focus on creating engaging reels, we developed a viral template that has been incredibly successful across platforms like Instagram and TikTok, showing the best each city has to offer in a fun, shareable way. Additionally, we organized multiple successful events for expats in Haarlem, creating real-life engagement with the City Today community.

Working on the City Today brand has been a fantastic journey, watching it grow from its roots in Haarlem to multiple international locations. We’ve gone from capturing sunsets over Amsterdam to the vibrant street life of Utrecht, all while bringing each city’s unique story to life, one reel at a time. From building a digital platform to organizing events that connect communities, City Today has become much more than just a city guide, it’s a hub that brings people closer to the places they love.