Category: Search Engine Advertising

February 13, 2023

Are Google Search Ads really worth it?

Google Search Ads are a form of pay-per-click (PPC) advertising that allows businesses to place ads on the Google search results page. When a user searches for a keyword related to your business, your ad has the potential to appear at the top of the search results, increasing the visibility of your business and driving […]

January 2, 2023

Organic Reach Vs Paid Reach

Organic reach is the number of people who see a post on a social media platform without paying to spread the post. This happens when people who follow your page or who have people in their network who follow your page see the post in their timeline or in their news feed. It is a […]

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