As we approach 2023, the world of social media is constantly evolving. While platforms like Facebook, Instagram, and TikTok continue to dominate the market, there are a number of newer and lesser-known platforms that are poised to make a splash in the coming year.
This social media app, which launched in 2015, is designed to be an alternative to the data-driven platforms that currently dominate the market. Instead of using algorithms to curate content and show users only what they are likely to engage with, Vero shows users a chronological feed of all the posts from the people they follow. The platform has also been marketed as more privacy-friendly and less ad-heavy. However, with a recent controversy involving Vero's usage and data policy, it's uncertain how the platform will fare in the upcoming years.
This audio-based social media app allows users to join and create virtual "rooms" to have conversations with other users in real-time. The platform is currently invite-only, but has attracted a number of high-profile users, including celebrities and business leaders. The uniqueness of this app is that it's an audio only platform which provide the users a feeling of being in a room having a conversation rather than feeling disconnected or alone.
This platform, which launched in 2017, allows users to create and subscribe to newsletters. It's designed for writers and journalists, and has seen a surge in popularity in recent years as more and more people turn to newsletters as a way to share content and build communities. Many journalist and writer are switching to Substack as it gives the creative freedom to publish the content and monetize them with no third party involvement.
Finally, it's worth mentioning the emerging trend of decentralized social media. With the rise of blockchain technology, a number of platforms are being developed that aim to return control of data and content to users. Examples include Mastodon, a federated social network that uses the ActivityPub protocol, and Steemit, a blockchain-based social media platform that rewards users for creating and curating content. These platforms are still in the early stages of development and it's yet to see how they'll be adopted in the coming years.
As the world of social media continues to evolve, it's important to keep an eye on newer and lesser-known platforms that have the potential to disrupt the market and change the way we interact online. Vero, Clubhouse, Substack and decentralized social media are the platforms to watch in 2023. However, it's important to keep in mind that the social media landscape can change quickly, and what's hot today may be forgotten tomorrow.